Samsung Rumored To Create A “More Vibrant International Brand Image” As Early As 2013

Samsung might very well be known as a brand that happens to love pushing out devices to the masses, but despite all that— it certainly has some successful devices out there such as the Galaxy S III and Galaxy Note II smartphones. Knowing that it has great devices and a solid sales’ figure to back it up, Sammy is potentially looking to take its brand to another level, as soon as next year. According to Channel News in Australia, anonymous sources claim that Sammy is planning a “more vibrant international brand image” of its company. As part of this upcoming change, the familiar blue Samsung logo will be changed, while each part of Samsung’s business will get its own individual color that will be used in its advertising— meaning we should expect to see a new Samsung Mobile advertising logo for example. The overall hope is that Samsung will move its brand from being identified around features and benefits to a focus instead on “lifestyle activities”.

Whatever it is that Samsung is trying to do, the technology world is eagerly awaiting and will see everything soon enough— by CES 2013 perhaps?

source: Digital Trends

Apple posts new statement about Samsung case after court rebuke

After a rather stinging development this week when the UK court of appeals chastised Applefor their recent attempt to post a court-ordered statement on their web site concerning one of their many lawsuits with Samsung, Apple has posted a new statement on their UK web site. Apple was required to post a statement indicating Samsung did not copy the iPad when producing the Galaxy line of tablet devices. Apple does not exactly say that, but they do state that Samsung does not infringe on a specific Apple registered design. The new statement probably meets the legal requirements of the UK court.

Apple managed to get a new statement on their homepage that meets the court’s font size mandate within the time frame mandated by the court. Despite protesting that it would take two weeks to do so, Apple managed to achieve this coding feat within the 48 hours set forth by the court. It is not clear whether Apple’s attorneys realized they were representing a client that is a huge technology firm and might possibly have the resources to update a web page. Another alternative is that someone in Apple woke up to the fact that the required posting time frame will now result in the statement being on the web site well into the holiday shopping season and perhaps it would be best to just get things over with as quickly as possible. Apple appears to have taken care to not include any sneaky commentary regarding the court’s ruling in relation to results from other courts. If there is anything positive for Apple in this particular incident it is that the court allowed them to put the statement in the footer of the homepage instead of front and center.