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Saturday 22 December 2012

Google steals Samsung’s VP of Marketing to work for Motorola

We just reported on Google’s and Motorola’s secretive and super forward-thinking X Phone, and part of that story was about the heavy emphasis that Google is willing to put into marketing the device. In the story, we heard that Larry Page told Motorola that he is willing to allocate a significant amount of funds into marketing the X Phone. Well, now we know where a portion of those funds are going: to Brian Wallace’s salary. Google just nabbed Samsung’s Vice President of Marketing, Brian Wallace, who helped push Samsung into the Android success story that it is today. Wallace spent the last year working at Samsung and is responsible for the passive-aggressive (and highly successful) “The Next Big Thing Is Already Here” campaign that took swings at Apple’s most devoted fans. Before that, Wallace worked for over ten years at RIM, where he tried to help the struggling Blackberry maker make a turn around. Today, Brian Wallace will sit at the helm of Motorola’s marketing strategies, and hopefully will push the fledgling company back into the powerhouse territory where it used to reside. Let’s hope this all ties into the thickening plot of the Google/Motorola Super X Phone.
Source: All Things D

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